My Trip to Urban Decay & Build Your Own Palette!5:12 AM
Hey lovelies! Today I am SO excited to share with you a project that I've been keeping quiet for a while now. A couple of months ago I had the incredible opportunity to collaborate with Urban Decay for their Build Your Own Palette launch and I cannot even tell you... It was seriously one of the coolest things I have ever gotten to be a part of as a blogger.
Urban Decay is relaunching their entire eyeshadow range with a brand new updated formula and some very thoughtfully-designed packaging as well. For this project, they invited myself along with Kandee Johnson, xsparkage, Temptalia, and Megan the beauty editor of Refinery29 to visit the notoriously rad Urban Decay headquarters in SoCal to each put together our own 6-pan palette!
The new shadow formula has a "pigment infusion" system in which the pigments have a new carrier agent that makes the shadows even butterier, more pigmented, and longer lasting. This updated formula was first launched in the Anniversary palette (no wonder I loved it so much) and is also in the Naked 2 palette but now you can buy them individually in a range of 68 shades!
UD recorded our process so I want to share my interview and my palette with you guys here:
An in-depth look at the shadows, palette, and behind the scenes after the jump!
Here you can see the center row has the full packaging with the subway token while the shades to either side are the "depotted" shadows popped out of the external case.
The Build Your Own Palette already comes with this creamy matte highlight shade, Walk of Shame, and retails for $18. Each individual shadow is $18 too so in this case you are basically getting the palette for free. It also has a synthetic eyeshadow brush and full-sized mirror. If you prefer taking a liner over a brush, the travel-sized 24/7 pencils also fit in the brush slot easily as well.
There were so many colors and shadow types to choose from, it was seriously difficult to decide what would make it into my palette!
Just a little behind-the-scenes peek, here were Leesha and Christine sitting across the table from me. :)
After millions of swatches, I cleaned off my arm and did "clean" swatches of my final choices. I combined my favorite shades that I could wear everyday and not get bored. Favorite "mini Naked" styled neutrals on top, and a golden melon-pink for brightening, purple for a pop of easy-to-wear color, and deep sexy green for an interesting smokey eye. You can actually buy my pre-built palette on Urban Decay's website here.
My little feature from Urban Decay's site!
Here are some pics with the lovely youtube/blog ladies who were also on the trip!
With the very gorgeous Leesha aka xsparkage.
With Kandee Johnson whom I got to meet for the very first time on this trip! She is the sweetest person ever and she's also very tall, skinny, and beautiful inside and out.
Christine of Temptalia, me, and Kandee. How bite-sized do I look? HAHA!
And here's a look at UD HQ. Very edgy, purple, sexy, and a dash of humor at every turn.
And did I mention puppies? Yeah, there were a few awesome dogs chilling there too like this cute little frenchie. What's up, little guy? :)
Hope you guys enjoyed coming along with me on my trip to Urban Decay! You guys know that UD is one of my favorite brands of all time so it was such an honor to be a part of this collaboration. Thank you so much to Urban Decay for letting my visit and of course, for my palette as well!
And thank you so much to YOU GUYS, my readers, who have loyally supported me from day one. It's because of you that experiences like this can come true. You don't know how much it means to me, not just that things like this can happen, but thinking about the process of what it took to get there. I don't forget it and I don't take it for granted. For your love and readership, thank you from the bottom of my heart!
Disclaimer: Thank you so much to Urban Decay for flying us out and gifting the 6-Pan Build Your Own Palette! This post was not requested, required, nor sponsored and all opinions are 100% my own. :)