Hey guys! So it's been a dream of mine, literally for years, to develop a platform for a really positive beauty community where we could share makeup looks, reviews, and experiences. For me, makeup has always been so much more than just about making yourself pretty. Pretty changes. Cosmetic trends come and go, and physical beauty doesn't last as well. What does last is how you feel about yourself on the inside and as crazy as it is, how you express yourself on the outside does mirror that too.
One of the reasons I started blogging nearly 6 years ago is that I felt like I was alone in my journey of discovering how to apply makeup to my monolid, Asian eyes while growing up in Midwest America surrounded by very little diversity.
Being an artist and loving drawing and painting, I took what I knew about shadow and light and basically made up my own techniques for applying makeup on myself. If I felt the loneliness of feeling un-pretty when magazine tutorials led me to dead ends and makeup counters made me look like I had a black eye, I knew others had to have experienced the same feelings. (Seriously, am I right? Am I not the only one who had a traumatic eyeshadow experience at a department store?)
That's why I felt the desperate need to share with others a way to take that power into our own hands to feel pretty. Because at the end of the day, it's being able to confidently do what others are effortlessly taught. It's because I felt like someone needed to say "Just because you have to apply your makeup differently doesn't mean you are doing it wrong," and "No really, you ARE beautiful the way God made you. Really."
It's my hope that the From Head To Toe App is a way for the amazing beauty community that has warmly embraced me to encourage, inspire, and learn from each other the way that I have learned, been inspired, and encouraged in such a personal way.
Without further ado, I introduce to you the Official From Head To Toe App!
To download the free FHTT app click the links below:
- watch tutorials
- read blog posts
- join the community
(face of the day, outfit of the day, nails of the day, before/after)
- share your product reviews
- bookmark ANYTHING
As I said in the video, this app has been in development since last year and went through so many iterations and conceptual changes. Obviously I wanted it to be a way for you guys to easily access my videos and blog posts so they could be usable when you are applying your makeup, but I am also really passionate about the community aspect of it.
Everything from the categories, concepts of swatch reviews & FOTD posts, even the stickers and themes you can use to customize your experience were hand designed by yours truly. You can probably imagine why I feel like this app is like a child I've birthed into the world through blood, sweat, and tears. When I saw people posting in it for the first time yesterday I couldn't help but be overwhelmed with joy and emotion. It was finally REAL! I could see your individual faces! Most of all, people were coming together to like each others photos and leave encouraging & helpful thoughts and comments for each other. Unreal. What a blessing.
As the app is still fresh, I'm sure there are kinks to work out and things to improve upon, so if you test drive it and want to share your comments please send feedback to email@example.com with the subject line FHTT Official App Support Team. I've already received some great ideas so far that I'm excited to integrate into the next updates. Thanks so much to Hiroshi and the incredible Veam team for all of your hard work and incredible talent in bringing my ideas to reality! I was amazed seeing the parts come together at each meeting and the result was better than I even hoped for.
Being able to take one step deeper into creating a new generation of women (and men) who have a positive self-image and confidence in their own beauty is truly priceless. Thank you. I couldn't have taken this leap without you.
Readers, did you try out the app? Let me know any feedback or suggestions you may have in the comments!