Urban Decay 24/7 Waterproof Liquid Eyeliners4:00 AM
Ever since featuring the new Urban Decay 24/7 Waterproof Liquid Eyeliners ($18) in my last Hits & Misses video, I've gotten a lot of requests to fully review the line and show swatches of the collection. As followers of my blog know, I am a forever fan of UD's 24/7 pencil liners so I had a lot of anticipation for these eyeliners.
from left to right:
Woodstock, ElDorado, Smog, Siren, Radium, Sabbath, Retrograde, Demolition, Perversion, Bobby Dazzle, Revolver
Structurally, they are very slim and study. The cap twists off and the handle is the longer end while the product is in the shorter, slightly thicker end. I'm mentioning this because I usually find myself thinking the opposite and open it upside-down with fear of the product running out.
The most important thing I can say about swatching and using these liners is that you MUST SHAKE them up before use. When I first swatched, they came out weak and watery and not at all the quality that I expect from Urban Decay products. When I shook, I realized it has a metal ball in it to help mix the product like nailpolishes do. After shaking, the product was nicely opaque and excellently pigmented.
The eyeliner dries totally waterproof with a glossy finish.
Here is one with flash just so you can see how nice Woodstock (hot pink) is as well as how reflective and shiny my two favorites, Bobby Dazzle (silver) and ElDorado (gold), are. I love adding the silver or gold to my inner eye corners because they stay on ALL DAY even if I accidentally rub my eyes. :D
Overall, I love the variety of colors available and how smooth and pigmented they are. They are also killer long-lasting and waterproof and I'm guessing 98% of the population will be completely in love and satisfied with these. You can wash with the strongest soap and these will not rub off unless you grab an oil-based makeup remover.
When testing these with false lashes or monolidded, I did find that they did disintegrate slightly on my inner eye corners by the end of the day (as does just about every eyeliner out there) but for the most part performed very well. Those with higher creases will likely not run into this problem. On my upper lash line I particularly adored Sabbath (deep navy blue) because it looks nearly black but not as harsh and has an eye-brightening effect as well.
The one thing that I wish was different is the finish. I love the metallics being very reflective but I wish the cream-finish shades dried down to a matte finish. This is of course down to personal preference but I think truly matte eyeliners are less distracting to an overall look. If the star of the look is the eyeliner (hello hot pink eyeliner anyone?) then it's not an issue. ;)
I give these eyeliners a very hearty A-. Definite recommend.
Disclaimer: Thank you to Urban Decay for generously gifting these eyeliners! This post is not sponsored.